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Web Hosting - Bandwidth and Server Load, What's That?
Two key performance metrics will impact every web site owner sooner or later: bandwidth and server load.
Bandwidth is the amount of network capacity available, and the term actually covers two different aspects. 'Bandwidth' can mean the measure of network capacity for web traffic back and forth at a given time. Or, it sometimes is used to mean the amount that is allowed for some interval, such as one month. Both are important.
As files are transferred, emails sent and received, and web pages accessed, network bandwidth is being used. If you want to send water through a pipe, you have to have a pipe. Those pipes can vary in size and the amount of water going through them at any time can also vary.
Total monthly bandwidth is a cap that hosting companies place on sites in order to share fairly a limited resource. Companies monitor sites in order to keep one site from accidentally or deliberately consuming all the network capacity. Similar considerations apply to instantaneous bandwidth, though companies usually have such large network 'pipes' that it's much less common for heavy use by one user to be a problem.
Server load is a more generic concept.
It often refers, in more technical discussions, solely to CPU utilization. The CPU (central processing unit) is the component in a computer that processes instructions from programs, ordering memory to be used a certain way, moving files from one place to the next and more.
Every function you perform consumes some CPU and its role is so central (hence the name) that it has come to be used as a synonym for the computer itself. People point to their case and say 'That is the CPU'. But, the computer actually has memory, disk drive(s) and several other features required in order to do its job.
Server load refers, in more general circumstances, to the amount of use of each of those other components in total.
Disk drives can be busy fetching files which they do in pieces, which are then assembled in memory and presented on the monitor, all controlled by instructions managed by the CPU.
Memory capacity is limited. It's often the case that not all programs can use as much as they need at the same time. Special operating system routines control who gets how much, when and for how long, sharing the total 'pool' among competing processes.
So, how 'loaded' the server is at any given time or over time is a matter of how heavily used any one, or all, of these components are.
Why should you care?
Because every web site owner will want to understand why a server becomes slow or unresponsive, and be able to optimize their use of it.
When you share a server with other sites, which is extremely common, the traffic other sites receive creates load on the server that can affect your site. There's a limited amount you can do to influence that situation. But if you're aware of it, you can request the company move you to a less heavily loaded server. Or, if the other site (which you generally have no visibility to) is misbehaving, it's possible to get them moved or banned.
But when you have a dedicated server, you have much more control over load issues. You can optimize your own site's HTML pages and programs, tune a database and carry out other activities that maximize throughput. Your users will see that as quicker page accesses and a more enjoyable user experience.
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Both of these practices have proven themselves to be highly effective methods of winning not only new customers but also seemingly unshakeable customer loyalty on the part of those that purchase software from these developers or companies. If you do an Internet search for open source software I think you will be astounded at the quality and selection that exists. There are programs that exist to do almost anything. My favorite (I must admit) are the game, but there are also many wonderful programs that can do amazing things like track your golf score, convert currency, help you organize your kitchen more effectively, figure out how much tile you need in a room. Almost anything that needs to be done, there is a piece of software that can do it-open source. 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A company or site that offers free hosting will usually recover a disk or server that fails completely and you'll be back up when they do. But if only selected portions of the drive fail, or you lose a few files through a virus attack or accidental deletion, you have to rely on backups to recover. A free service will usually come with no such option. That may not be a problem if you have a small site. You can make copies of everything at another location and simply recover the site yourself - if you have the discipline to keep it current and the skills to make and restore the copy. Free hosting will typically come with a few email addresses, intended to be used for administration and other tasks. But if your needs grow beyond that, you'll need to seek another option. The email service also comes with minimal oversight. The server may be protected against spam attacks and provide virus scanning. But few free services will provide even minimal help with any issues that arise. But the most serious limitation may have nothing to do with any technical issues. Free hosting services often require that your site's pages carry some form of advertising that pays the host, not you. That may be fine for you, or it may not. Individual circumstances vary. On the other hand, if you're just starting out, a free hosting option can be a great way to learn needed skills and a few of the potential pitfalls. You can set up a site, learn how to maintain and improve it, and not care too much if it gets hacked. Freely hosted sites can be a great platform for learning the ropes. Free services don't usually offer any of the features that an active, commercial site will need sooner or later. So if you plan to grow, it may be reasonable to get the free service for a while, knowing you'll have to migrate when you become popular. But in the long run, you get what you pay for and you may need to pay for what you want. |